Banco Ailementare
About the project
How to design a FBAO innovation strategy starting from 3 main perspectives: Food, People and Organizations.
Role
Research, Strategy and UX
About the client/course
Banco Alimentary is a foodbank non-profit organisation Since 1989, they recover food and donate it to territorial Partner Organizations that help people and families in difficulty in Italy.
Duration
3 weeks
Client/Course
Banco Alimentary (NPO)
Location
Milan,Italy
Brief
How to design a FBAO innovation strategy starting from 3 main perspectives: Food, People and Organisation
Visisted Banco Ailementary main warehouse for the briefing of the project and took a tour of the warehouse
Brief
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2
3
4
Understanding the organisation and structure
Understanding Best before and expiry of food
Understanding partner organisations work in Banco
How volunteers organize manage food and packages
Desk Research
Brief
Studying similar case studies related to Banco Ailemantare
Network of 161 autonomous, social
enterprises.
Goodwill organizations partner with
businesses and public agencies.
Not only donations, but gets people
they've helped in the system to work
with them.
Rated the number one brand doing the
most good in the world for 2016 and
2017 in the Brand World Value Index.
Work with farmers, manufacturers,
and retailers
network of 200 food banks across the
United States and Puerto Rico
Food banks distribute product to agen-
cies and those agencies in turn distrib-
ute product to people in need.
Feeding America has an employer
matching gift program.
have a small department that looks at
alternative channels.
This will increase their network
and improve their reputation
Promoting Employee Engagement
and Morale
Fulfilling Corporate Social Respon-
sibility (CSR)
meeting cultural and religious
dietry needs
they share food in street by them-
selves
Brief
Factors NPO focuses on
Burden on government
Discrimination
Human Rights
5 Priorities of the Food Policy of Milan
Promote Food Education.
Ensure healthy food and water for all citizens.
Promote sustainability of the food system.
Fighting against food waste.
Support the scientific research in agrifood sectors
Problems faced by NPO
Talent
Volunteers
Funding
Technology
Compliance
Fundraising
Studying Banco Ailemantare organization in detail.
Field Research
Goal
Understanding challenges,motivations, pains of all local partners regarding food waste
Local Supermarket
Restaurant
Hub
Charity
Volunteer
Local Supermarket
Charity
Although many
people in need
lack food we
cannot provide it
to all
Managing food
from various
sources and
ensuring the
quality
Helpful to local
community
Taking on
additional tasks to
aid the
community
Feeling guilty to
throw away the
surplus food
Increase visisblity to
expand the buisness
Ingridient and cost
management
Efficiently distribute
surplus food without
logistical
involovement
Losing buisness
because products
nearing the best
before dates
Selling all products
before expiration
date
Stock and Cost
Management
exploring
additional sales
channels to prevent
food expiration and
avoid disposal
management
Expanding food
collection from
additional sources
lack of food
resource
Daily collection
from the exixting
connects
providing ample
need
Volunteer
Restaurant
Supermarket
Charity
Goals & motivation
Fears & Frustration
Tasks
Needs
Logistical management know how
Human resources management know how
Food quality regulation
Bring up human emotion”Doing good will”
University support for student social work service
Supportive food reduction policies
17% of total global food production is wasted in households,food services and in retail
Social medial facilitates the dissemination of messages
SWOT Analysis
Most of the food resources depend upon the industry
Active volunteers are mostly elderly
Weaker connections with the local community
Lack of marketing towards the local community
Demand for food is rising
Active volunteers are mostly elderly
Weaker connections with the local community
Lack of marketing towards the local community
S
W
O
T
S
O
Volunteers ensure food quality from the local market
S
T
Depend on local partner’s strengths
W
O
University partnerships increase young volunteers
W
T
Boost community bonds through food donations
Problem Identification
How Might We Enhance
Stakeholder engagement, including donors, volunteers and charities to promote sustainability and maximize positive community impact
Initial Brainstorming and plotting the as is customer journey
Application
Buisness Path
Application
Buisness Path
Volunteer Path
Charity Path
Website
Brand and Strategy
Expanding Volunteers
Build up connection with university volunteering club and relevent
major through educational activities
Design Volunteer and internship programs both daily volunteer work
and skill enhancement tasks
Expanding Partnerships
Partnership with food /utilities providers who value the cause of food
wasteage
Propose authorities to include food wastage on SAB certification
