Noon Cocoon
About the project
To design a service for frequent travelers travelling for work or leisure tailored for transport environments like airports and rail routes providing travelers with rest and rejuvenation in between delays during the journey
Role
Service Design, Buisness and Strategy
About the client/course
While doing my Masters in Strategic Design in one of the course Service Design we were taught how to visualize and build new experiences and Services. Some of the business design aspects are also included in the project.
Duration
1 weeks
Client/Course
While doing my masters course in Strategic Design from Politecnico de Milano
Location
Milan,Italy
Brief
To design a service for frequent travelers travelling for work or leisure tailored for transport environments like airports and rail routes providing travelers with rest and rejuvenation in between delays during the journey
NOON COCOON
Brief
To design a service for frequent travelers travelling for work or leisure tailored for transport environments like airports and rail routes providing travelers with rest and rejuvenation in between delays during the journey
NOON COCOON
Market size value in 2024 USD 74.05 million.
Revenue forecast in 2032 USD 107.42 million.
CAGR 4.80% from 2024 – 2032
Sleeping Pod Market Study
Persona
“I have to frequently travel across countries for buisness. The problem I face is what to do if the flight is delayed orduring an overlay. Sometimes I just want to work or relax to while away my time”.
David Jones
45 years old
Consultant Business traveller
Frustrations
Does not want to invest in a hotel for a short duration of time but needs to find a place to work
Needs to relax at the airport due to flight delay or overlay
Has roughly 8 hours to spare during the day time and needs to finish some important calls
Does not want to keep an eye on his luggage while he is asleep or want to rest
Unable to take a quick nap to refresh as he is afraid that he would miss the flight.
Goals
Wants a private space to work and finish daily calls and meetings.
Wants to keep his belongings safe and secure during is flight change
Want to relax and enjoy his 8 hours of overlay
Does not want to invest in hotel as it is affecting his budget due to short duration
Problem
Delayed Flights
Safety of luggage
Work space
Overlay Flights
Lack of Sleep
Entertainment
Fear
Missing sleep
Jet Lag
Getting bored while waiting countless hours
Want
To work while on the go.
a private place to escape the many times overcrowded airports, train stations.
Catch up on sleep while n the move
Need
A safe place to unwind
A drink or snack
Rest while travel
Comfortable resting area in the transportation hubs
Experience a synchronized music ,video and Led lights with a stocked fridge, functional office setup, and the option to disconnect from the outside chaos
Proposed Value
Pre-service
07:30 PM
07:15 PM
07:00 PM
07:33 PM
07:31 PM
07:35 PM
07:36 PM
07:37 PM
David Jones new Experience with the Service Proposal
David’s Journey
Sees the “Promotion of the sleeping pod” by Noon Cocoon
Arrives at the sleeping pod
Lands at the airport
Selection the duration for the pod as well as the alarm
Selects the drink or the snack
Completes payment
Unlocks pod with given pin from the application
Scans the QR code and download the application
Pre-Service
David’s Journey
09:30 PM
09:30 PM
02:35 AM
03:15 AM
09:30 PM
09:30 PM
02:30 AM
During The survice
07:30 PM
09:30 PM
Alarm rings
Enters pod and lays on the inclined chair
takes drink from the fridge
put relaxing music
Reduce the LED lights in order to sleep
converts armchair into bed by adjusting the inclinations
Sleep
Opens pulling table and puts laptop on top to check emails
Exits and locks the pod
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During Service
David’s Journey
Enjoy Like DaviD!
Stress free
03:30 AM
Review the service on the application
03:50PM
Arrives in platform for next flight
After service
Line of Interaction
Airport and transport
Bank tie-ups
Cleaning of the pod
Movie Licenses
Service of the pod
Food tie ups
Support services
Transaction procedures
Bank system and information systems
Availablity of management software
Information systems
LED for Alarm
Pod & Features
Wodden Furniture
Head Rest
Sliding Table
Drink & Snack compartment
Display
Luggage storage
Buisness Aspects
Costs
Pod material and assembly
Cleaning, Maintenance and service
Application development and maintainance
Revenue
B2C Pods are rented directly by scanning the QR code and charged per hour
First hour=20
/hour
2-3 hours=15
/hour
4-6 hours=12
/hour
7-12 hours=10
/hour
B2B Pods are rented to businesses with many corporate travelers which allows them to have discount and more available hours of rent per month based on the amount of travelers and the hours required
Pod & Features
Display
Drink & Snack compartment
Sliding Table
Head Rest
Wodden Furniture
LED for Alarm
Luggage storage
LED for alarm
Wodden Furniture
Head rest
Sliding table
Drink and Snack compartment
Display
Luggage compartment
