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Extruded Deo
About the project
Design a product that utilizes an extruded Deodorant formulation and gives an enhanced user experience
Role
Design Lead
About the client/course
While working with Efficient innovations Pvt.Ltd and Life bound technologies Pvt ltd. We as a design team had recieved a design brief to design a deodrant range for Uniliver global UK.The designer from Uniliver had given a brief about a new range of extruded deodorant formulation.
Duration
15 days
Location
Mumbai,India
Client/Course
Uniliver UK
Design Constraints
Formulation is a soft solid that can be extruded.
Center spindle design not required.
Design freedom in terms of inner and outer layer of product.
Design can be context focus or integrated design.
Form factor should be soft edges.
Consider use of material properties like wax-based materials for lubrication or transparent materials to show inner extruded shape etc.
Design Journey
to come at the stage where we are right now, we did
Project briefing
Process defining
Sec. research
Product study
Market study
User research
Ergonomic study
Mechanisms
Prob. identification
Ideation
Important Observations
Deodorant comes under personal care category, but unlike the norm in personal care which is generally dominated by women; deodorant market is dominated by Men.
Users buy the product almost every month
Research includes 56 respondents
Majority of the users were from the age group 20-25.
majority of the users use the product twice a day
User Problems
User unaware of the quantity of deodrant to be used and and how to use it
Scope of simplification and enhancement of existing user interaction with the product
User should feel comfortable while using the product publically
Formulation is exposed to air at times leading to unwanted cloggy texture and dryness
Product can be design with an appropriate ergonomic approach since the product is used everyday
Stains/white marks on skin makes the process unhygienic and leaves a bad impression of the product. It also causes irritation and stickiness.
Scope of Improvement
Easy to use at home as well as outdoors
Circular economy of deodorants
Refillable and Reusable
Modern age : primary target
Hygiene issues
Handy and ergonomic
Contamination if exposed to air
reduction in changes of getting inhaled
Inclusivity in terms of disability
dual substance dispensing
sheer scope of decoration
comfortable gesture
Easy and least complicated use case
acceptable to the consumer
uniqueness in terms of usage
CONFIDENCE
Freshness
EASE
SOFT
DISTINCT
EFFICIENT
MEDITATION
Scenario
Worked upon scenarios to describe where our designs and ideas fit well and to look for areas where we can come up with innovations.
User needs to control scent and sweat but don't want to expose himself to dangerous chemicals. excessive sweating leads to discomfort and the
use of deodorant becomes more frequent even at public areas
40 years old marketing head working in a 9-5 job needs to stay fresh all time due to frequent meetings. His main issue is him sweating a lot even at odd times. Seeking for a product that is least complicated and solves his problems of fragrance and sweating but doesn’t require too much effort to put in.
User, in his/her 20s has tried different product ranging from normal deodrants to deo sticks, but has faced a lot of problems in each product like efficiency, hygeine, stains, etc. user is open to new innovations and more efficient ideas.
Define Needs
Set of words that our ideas need to revolve around in order to deliver the best output
Hygiene
Efficiency
Relief
Fragrance
Ergonomic
Compact
Organic
Minimalistic
Confidence
Sense of acceptance
red slider need to be slided along the body to extrude the stick
As the user slides the, it pushes the deo stick outwards allowing the user to apply it without any complications
As the user slides the, it pushes the deo stick outwards allowing the user to apply it without any complications
As the user slides the, it pushes the deo stick outwards allowing the user to apply it without any complications
As the user slides the, it pushes the deo stick outwards allowing the user to apply it without any complications
As the user slides the, it pushes the deo stick outwards allowing the user to apply it without any complications
red slider need to be slided along the body to extrude the stick
As the user slides the, it pushes the deo stick outwards allowing the user to apply it without any complications
Explode
cap
deo
stack 1
stack 2
stack 3
protrusion
deo holder
Explode
sliding cap
deo stick
outer shell
rail for guide
deo holder
cam wheel
outer shell
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